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While six months ago small businesses were focused on the ambitious goal of attracting leads with social media (71% vs. 73% in Dec 2009), they now look to social media simply to build awareness of their organizations (77% vs. 56% Dec 2009). They are also more likely to use social media to stay in touch with their current customers (62%) than six months ago (46%).
This entry was posted on October 8th, 2010 @ 2:11pm. Follow responses through the RSS 2.0 feed.
Companies remain invested in maintaining their websites: 67% of small businesses have or are likely to have a website in two years. Websites are the fastest growing online solution and remain at the core of online presence. Rather than replace website investments, social media is increasing them. Of those small businesses that use social media, 30% are likely to increase their investment in their website because of social media, and another 60% do not plan to change their website investment in the next year.
This entry was posted on October 8th, 2010 @ 2:11pm. Follow responses through the RSS 2.0 feed.
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